AW Marketing and Beynon Sports take home 2013 Addy Awards

At the 2013 Rochester Advertising Federation Addy Awards, Jerry ”Insane” Bolt continued his winning ways by walking away from the night with the Addy for Best of Broadcast.

“At Beynon Sports we not only pride ourselves on having the most innovative products on the market, but that ideology applies to every aspect of our business; from our employees all the way to the partners we choose to do business with,” said Drew Beynon, COO of Beynon Sports. “When Beynon selects who they want to partner with we look for companies who are hungry, innovative and have the drive to continually improve. In aW Marketing we have found the perfect match.”

The Jerry “Insane” Bolt video is a lighthearted approach to highlighting how a Beynon track can make anyone feel like an elite athlete, regardless of their particular skill set. Beynon Sports spends countless hours perfecting the science behind track and field, gymnasium and fieldhouse athletic surfaces so that everyone – from recreational enthusiasts to elite athletes alike – can enjoy the greatest athletic surface in the industry.

Michael Hoff, one of the judges for the Rochester Addys and Creative Director at Mullen in Pittsburgh, PA puts it best when he offers his thoughts on the Bolt video:

“Jerry Bolt is a spot that made all of the judges laugh. Rather than getting into all the technical and dry stuff they could have gotten into, they created this character, Jerry Bolt, modeled after Usain Bolt. The whole thing held you for the entire length of the spot because it was just a fun story. And then when it closed, finding out who it was for – it just made such perfect sense. It all came together.”

A Beynon Sports partner for close to 4 years, aW Marketing provide their clients with big agency thinking and client service minus the overhead. By focusing on simple, strategic creative development and execution they develop marketing materials quickly, effectively and with the high level of quality that Beynon expects.

aW Marketing was founded by Craig Westervelt and Jason Adlowitz in 2009, and Beynon Sports Surfaces was one of their first clients. “We’re very proud of the work we’ve done for Beynon Sports over the years. They’re a great client. This award shows you why – they take their brand and their products very seriously, but they don’t take themselves too seriously. They have a sense of humor, and aren’t afraid to market themselves in unique ways. We’re really grateful to be the guys who get to do the work. It’s fun.”